A bit of a yarn
One day in 2004, 3 of us - all mates - were having a general
chat about life, as you do, and we got to the topic of shirts here
in New Zealand. All three of us had lived overseas where
selection, price and the ability to buy on-line meant that shirt
shopping was actually a
pleasure. However back here the choice and cost of shirts meant we
were just not buying them on a regular basis. And we were sure we
weren't the only ones who felt like this.
The landscape was changing in the way men were dressing.
We noticed that while a lot of guys here would still rather cut
off their arm than go clothes shopping there was an increasing
awareness of fashion amongst guys. And back then, while you
could pay the earth for a designer number, or grab a low cost, low
quality item that
lasted about as long as a pork chop in the sun, there was nothing
for the guys who wanted to look good but didn't have to pay the
earth for it.
So we decided to put our money where our mouths were and
established 3 Wise Men with just a few but very important
rules:
The Rules
- Make it easy for people to buy 3 Wise Men by making quality
fashionable gear at affordable prices.
- Always have strong online offers, as well as welcoming and
well-stocked stores with awesome staff offering great service.
- Keep everything simple. Especially pricing. We started with all
our shirts $120 each
or 3 for 3 hundy. Today, nothing's changed - much to the ongoing
disappointment
of our accountant.
- Ensure all our shirts are made of the softest, richest 100%
double ply cotton and make sure everything we make wears
beautifully and is made to last.
- GBR. This stands for Good Buggers Rule. We like good buggers.
We try to be good buggers. We try to work with good buggers. It
seems to work. Many of our staff and customers have been with us
since the start. They're good buggers. And they
rule.
- Go the extra mile. On everything. Check out the contrast
materials in our shirts, the Argentinean red leather soles on our
shoes or the signature linings of our suits.
- Don't follow fashion. Lead it. We've always described our style
as as Traditional
with a Twist which means you'll always look good in 3 Wise
Men.
- Have fun.
These days we still religiously follow these rules even
as
our range and store numbers have increased. So as we look forward
to the next
decade in business, we'd like to take this opportunity to thank
you for yours.
All the Best.
