Six more South Island tourism organisations are about to get a
valuable hand up to attract and do business with Chinese
They have just been named as the latest participants of
Christchurch Airport's New Horizons programme.
Each will receive $16,000, enabling them to create new marketing
collateral for the China market, and to travel to China with
Christchurch Airport team members, to meet with travel buyers over
Chief Aeronautical and Commercial Officer Justin Watson says
they will also receive valuable mentoring from the airport
"We have been working with the Chinese tourism sector for many
years now, so have genuine insight into what appeals to those
visitors and how to reach them," he says. "We also have great
relationships with the travel trade in China and will connect our
New Horizons participants with buyers who can send visitors in
Past recipient Encounter Kaikoura's Business Manager Lynette
Buurman says New Horizons will literally immerse the new
participants into the Chinese market.
"It'll equip them to make confident business decisions, because
of the valuable insight from and introductions by the Christchurch
Airport team. Our Chinese visitor numbers are steadily
growing, largely due to the generous assistance the airport gave
us, through New Horizons, to grow our business."
The latest recipients are Mt Hutt Ski Area, Snow Farm, Cardrona
Ski Area, the Alpine Pacific Touring Route, Experience
Mid-Canterbury and Destination Marlborough.
Justin Watson says the three snow experiences were chosen to
capitalise on the growing interest in winter sports in China.
"Beijing will host the Winter Olympics in 2022, and that has
sparked a surge in winter sport popularity. By having Mt
Hutt, Cardrona, and Snow Farm as part of the programme, we will be
well positioned to show Chinese visitors just how much the South
Island has to offer in this space.
"We are equally delighted our other recipients are well placed
to encourage Chinese visitors to explore the attractions the South
Island's regions offer. That leads to a dispersal of visitors which
shares the economic benefit to a wider area, and offers our
visitors a better experience."
The New Horizons programme is part of the work Christchurch
Airport undertakes to champion tourism in the South Island.
"We focus both on attracting high value Chinese visitors to the
South Island and improving the experience they have when they
visit," says Justin Watson.
Other examples of this work include the annual Kia Ora South
trade shows the airport hosts in China, its roll-out of Chinese
superapp Alipay to more than 3,300 businesses across New Zealand,
and the launch of the 'South' store on Alibaba's travel platform,